The idea
You have a product or business line in mind, and the people around you like it. Their enthusiasm tells you little about whether customers will pay, or what it takes to deliver.
Offering Engagement
Decide whether to build it. Then decide how.
This is for a new product or business line. It starts with the decision itself, so you know what you are betting on before anything is designed or built.
You buy one phase at a time. Each gets its own scope, its own price, and its own decision.
No contract covers the whole engagement. Stop after any phase and you keep what it produced.
6phases, each priced and decided on its own
If you're launching something new
You have an offering in mind and a decision to make.
The quick build
The fastest path looks like building something and seeing what happens. A prototype gets made and money gets spent. By the time the answer arrives, it is expensive to act on.
The advice
You asked around: a strategy consultant, an agency, a technical person who might join. Each saw the part of it they sell, and none of them owned the whole decision.
One owner
By now you can describe what you need: one capable expert who tests the decision, defines the product, and builds it, with nothing lost between those steps.
What each one is for
What each phase gets you, and where you can stop.
- 00
Assess it
The examination covers the decision itself: whether the product or business line is worth building, and what stands in the way.
It takes about a week and two to three hours of your time, in a few conversations. It ends in a written report with a recommendation, and every finding links to its evidence. The $2,500 is credited in full if you go on to the next phase.
- What you get
- A written verdict on whether to build, with the proof artifacts behind it.
- Closes with
- Your decision: go, change course, or stop.
- Scoped and priced
- Before you start, at a fixed price.
- 01
Shape it
The idea becomes a tested business model and a product definition. What customers will pay for, and what it takes to deliver, get written down before anyone designs anything.
- What you get
- A tested business model and a product definition you could hand to any team.
- Closes with
- Your decision to commit to design, or to stop with the definition in hand.
- Scoped and priced
- After the first phase closes.
- 02
Specify it
The technology gets decided item by item: the architecture, the data, the integrations, and the plan to build it. The build stops being an unknown.
- What you get
- An architecture and a build plan that anyone capable can build from.
- Closes with
- Your decision to build and who builds it, or to stop with the plan in hand.
- Scoped and priced
- After the definition.
- 03
Build it
The product gets built, by me or directed by me, depending on the client. What's in it comes from the plan you already approved.
- What you get
- A working product.
- Closes with
- Your decision to launch, or to stop with the working product.
- Scoped and priced
- After the build plan.
- 04
Deliver it
The product goes live with the brand, the positioning, and the go-to-market plan it needs, so it reaches the people it is for.
- What you get
- Brand, positioning, and a go-to-market plan, with the product live.
- Closes with
- Your decision to scale, hold, or stop.
- Scoped and priced
- After the product is built.
- 05
Stay available
The five phases above are meant to end with your team running what was built without me. This one is built to be declined.
If you want me available after that, it's monthly, and it covers what you actually want me for: review, coaching, or capacity held open.
It carries a three-month minimum. You get a quarter where I don't leave for a bigger opportunity, and I get a quarter of steady work.
If you'd rather not commit to that, the other route stays open: another bounded piece of work, scoped and priced when it comes up.
- What you get
- Defined availability, on terms we agree in advance.
- Closes with
- Nothing further. You can stop here, and there is no obligation to continue.
- Scoped and priced
- After delivery, if you want it.
If you replace me
You can hand this to another provider at any seam.
No contract covers the whole engagement. Each phase is scoped and agreed on its own, so you are never committed to the next one by the one before it.
The architecture is written so someone else can follow the rationale, the constraints, the boundaries, and the assumptions that still need checking.
The specification is written so someone else can build from it.
That's what the written work is for. Every one of those documents is meant to be read by someone who isn't me.
The tools I use to produce them stay mine. That split is written into the roadmap you get at the end of the first phase. What do I keep when it's over?
The reason to keep me should be that the work is still worth what it costs, not that leaving is hard.
How it's priced
Three ways this gets priced, and only one of them is published.
Set in advance
The first phase is paid, and it is the only part with a price I can publish: $2,500. It’s the same number for everyone, and it concludes before anything is designed or built.
If you go on, the $2,500 is credited in full against the next phase. If the report misses anything on the written list we agree before I start, I fix it or refund the $2,500. The credit and the guarantee · See a sample of the report
Quoted per phase
Every later phase is quoted on its own, once the one before it has closed, at a fixed price for that phase. You’re buying an outcome, not hours.
Monthly, if you want it
The last one is a subscription. What it buys is defined availability, response expectations, and where my responsibility stops.
A quote can’t be issued before the phase has a stated outcome and a written definition of done.
Payments are milestone-based, three parts by default, each one tied to a point in the phase.
The price moves when the work changes: a new objective, a system nobody mentioned, a decision reversed, feedback after the window closed.
I absorb my own errors, my own learning curve, and ordinary variation inside what I quoted.
A late payment pauses the work. It never accrues interest, a finance charge, or a late fee.
Questions
Questions
Every phase here is meant to be a place you can stop.
The first one is the only one you're deciding on now.
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