Jason Cook DesignStart a conversation

Offering Engagement

Decide whether to build it. Then decide how.

This is for a new product or business line. It starts with the decision itself, so you know what you are betting on before anything is designed or built.

You buy one phase at a time. Each phase has its own scope and its own decision.

No contract covers the whole engagement. Stop after any phase and you keep what it produced.

6phases, each scoped and decided on its own

If you're launching something new

You have an offering in mind and a decision to make.

The idea

You have a product or business line in mind, and the people around you like it. Their enthusiasm tells you little about whether customers will pay, or what it takes to deliver.

The quick build

The fastest path looks like building something and seeing what happens. A prototype gets made and money gets spent. By the time the answer arrives, it is expensive to act on.

The advice

You asked around: a strategy consultant, an agency, a technical person who might join. Each saw the part of it they sell, and none of them owned the whole decision.

One owner

By now you can describe what you need: one capable expert who tests the decision, defines the product, and builds it, with nothing lost between those steps.

Six phases. Each one is a place you can stop.

  1. 00

    Assess the decision

    You hold
    A written verdict on whether to build, with the proof artifacts behind it.
    Closes with
    Your decision: go, change course, or stop.
  2. 01

    Define the model and product

    You hold
    A tested business model and a product definition you could hand to any team.
    Closes with
    Your decision to commit to design, or to stop with the definition in hand.
  3. 02

    Design the technology

    You hold
    An architecture and a build plan that anyone capable can build from.
    Closes with
    Your decision to build and who builds it, or to stop with the plan in hand.
  4. 03

    Build the product

    You hold
    A working product, built by me or directed by me, depending on the client.
    Closes with
    Your decision to launch, or to stop with the working product.
  5. 04

    Launch

    You hold
    Brand, positioning, and a go-to-market plan, with the product live.
    Closes with
    Your decision to scale, hold, or stop.
  6. 05

    Ongoing availability (optional)

    This phase is optional and entirely your choice. If you want it, it takes one of these forms:

    • Fractional technical and product leadership
    • Periodic review of the product and the plan
    • Coaching for you or your team
    • Held capacity, so I can start quickly when you call
    You hold
    Whichever form you chose, on terms we agree in advance.
    Closes with
    Nothing further. You can stop here, and there is no obligation to continue.

Take any phase's output wherever you like.

No contract covers the whole engagement. Each phase is scoped and agreed on its own, so you are never committed to the next one by the one before it.

What a phase produces is written to be used without me. You can hand it to another provider or to your own team at any seam, and they can pick up from there.

What it costs

Assess the decision$2,500
A

The first phase is paid. It concludes before anything is designed or built.

B

Every later phase is quoted on its own, once the one before it has closed.

Start by talking through the decision.

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